Aventis Environmental Science, a business unit of Aventis
CropScience, announced on Tuesday 5th February that
it has reached an agreement with the Clorox company
to purchase its MAXFORCE� brand and products for
the professional pest control markets. Clorox will
continue to sell its consumer insecticides, including
those sold under COMBAT� and BLACK FLAG� brands,
to the consumer market. The parties agreed not to
disclose the price of the transaction.
Under
the terms of the agreement, Aventis Environmental
Science will have the global rights to sell MAXFORCE�
to the professional pest control markets. Aventis
Environmental Science is already the exclusive distributor
for MAXFORCE� in Europe, and also sells MAXFORCE�
in south America.
"We
are pleased with the acquisition of the MAXFORCE�
brand and products" said
Pascal Housset, CEO of Aventis Environmental Science.
"MAXFORCE� completes our portfolio of
high-performance, professional products for pest control
and fills a geographical gap".
MAXFORCE�
is currently sold in more than 100 countries and offers
a wide range of bait products to control ants and
cockroaches. For more information on Aventis, you
may wish to visit their site:
www.cropscience.aventis.com
